Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG514 Mapping and Delivery Guide
Implement and monitor marketing activities
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | BSBMKG514 - Implement and monitor marketing activities |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to apply and observe marketing plan objectives and action necessary improvements.It applies to individuals who possess a sound theoretical knowledge base in advertising management, and demonstrate a range of managerial skills. In this role, they usually lead and coordinate a marketing team, implement a marketing plan, monitor performance of marketing strategies and evaluate their effectiveness.They also involve team members in identifying improvements for marketing strategies and formulating recommendations for future marketing activities.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Implement marketing strategies and tactics |
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Element: Monitor marketing strategies and tactics |
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Element: Evaluate and improve marketing performance |
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